I feel a little awkward as an engineer giving advice on marketing, but this stuff works for us and there is no reason it can’t work for others. In “5 simple goals for social network marketing” I go over the goals we have found that helped us build a Social Networking strategy that has proven to help our business. Heck, you are reading this post so we must be doing something right.
Business is often a process of trying to influence people to do something you want. Study after study shows something simple, the approach that seemed to work over and over again was the simplest: make things easy. In “Nudging behavior by making things easy” I look at this phenomenon and relate it to the business of high technology.
In “I’m lucky, I get to work with smart people” I take a look at why it is a good thing to be able to work every day with the intelligent employees, partners, vendors, and customers I interact with every day. Not only is it personally rewarding, it helps make me and PADT better.
We are pleased to announce that PADT was recognized by the Phoenix Business Journal as one of 2016’s “Most Admired Leaders.” It is a real honor to be recognized by our peers in the business community and reflects on the hard work and contributions of the entire PADT family. We are especially honored to be included in such a great group of people.
We look forward to joining everyone for the awards ceremony on September 27, 2016, from 5:30 p.m. – 9:00 p.m. at the Montelucia Resort in Scottsdale, Arizona.
Please find a copy of the press release below.
The official announcement from the Phoenix Business Journal can be found here.
Almost everyone in the technology industry agrees: the Internet of Things, or IoT, is “the next big thing.” Taking products and connecting them to the internet will change how people live their lives and how companies do their work. In “What you need to consider when designing for the Internet of Things” I explain three suggestions for designing an IoT device.
Engineering is all around us, but most people don’t think about how important engineering is to our modern lives. In “Flaming hoverboards: Why engineering matters” I take a look at a specific example of where a lack of engineering can cause problems.
It’s August and the activities keep coming. Those of us in the Tempe office managed to travel to cooler climates in July, and we have pictures to prove it below. This month’s events are mostly online. As always, check back to see if we have added anything. You can also see a list of events on our homepage and on the right column of the blog.
August 8-10: Austin, TX
2016 Annual International Solid Freeform Fabrication Symposium
This event is the academic side of 3D Printing. Less about the business and splash of the industry, this symposium focuses on R&D around the technology of freeform fabrication. PADT’s very own Dhruv Bhate will be there presenting a paper and interacting with other researchers in industry and academia.
August 15: Phoenix, AZ
AZ Additive Manufacturing Committee Meeting
Industrials leaders in 3D Printing across Arizona will be gathering for this month’s committee meeting at PADT. After the normal discussions, Dhruv Bhate will give a presentation then a tour of our 3D Printing resources.
We have several great Webinars on tap for August. All PADT webinars are recorded, so even if you can’t make the specified time register and we will send you a link to the recording.
|Wednesday, August 10, 2016 – 12:00 PM AZ/PDT, 1:00 PM MDT
ANSYS AIM: Simulation For Product Design Engineers
|Wednesday, August 24, 2016 – 12:00 PM AZ/PDT, 1:00 PM MDT
ANSYS AIM: Democratize Simulation for Your Design Engineers
|Thursday, September 1, 2016 – 12:00 PM AZ/PDT, 1:00 PM MDT
ANSYS AIM: Increase Simulation Realism with Multiphysics
Watch this space for the date and registration link.
July Events in Review
Last month was all about 3D Printing, with a booth in Tucson and a road show to show off a brand new printer.
The ACTE AZ event in Tucson is always a fantastic chance for us to meet with our education customers and show educators why industrial quality systems are the right solution for classrooms and labs. The team had a great time… but didn’t send any pictures.
The “Full Color 3D Printer Road Show” was a big success. We started in Denver at a Brewery (we need to do this more often) with great presentations and a ton of sample parts that highlight the capability of the new Stratasys J750. We then moved the machines and parts on to Downtown Salt Lake City and where the interaction was fantastic amongst many veteran users. The final stop was in Scottsdale Arizona where we had our largest crowd and more great interaction.
The Denver event was on the local Money Talk radio station. You can listen to the interview here.
Not to be outdone, a local TV station covered the Arizona event. That clip can be found here.
Our loop around the Southwest with the new Stratasys J750 Full Color 3D Printer finished strong with a well attended gathering at ASU’s Skysong in Scottsdale. The event was so popular, Channel 10 did a story on it. Over 130 people signed up to learn more about this fantastic device, get caught up on latest industry trends, and talk with other users of Additive Manufacturing.
This event had a great mix of users from multiple industries as well as students and people wanting to just learn more about the technology.
The presentations were a big hit from every seminar, and Dhruv’s was especially popular in Arizona. You can download the presentations here:
Eric Miller’s Presentation on Design for 3D Printing:
Dhruv Bhate’s Overview of Additive Manufacturing:
James Barker and Mario Vargas’s Introduction of the Stratasys J750:
During the breaks and after the presentations, we had a chance to interact one-on-one with customers, show off parts, and answer questions. If you have any questions, please feel free to contact us at 480.813.4884 or email@example.com.
Lastly, we were visited by local TV channel 10, KSAZ who did a short but really informative segment on the show and the Stratasys J750:
The second stop on our trip around the Southwest for Stratasys’ new J750 Full Color 3D Printer was in fantastic downtown Salt Lake City. This device is reinventing 3D printing, and we are showing it off in person so people can see it up close along with holding incredible parts it makes in their hands.
Next stop if Phoenix – sign up here!
The 3D Printing community in Utah is very mature and the attendees were mostly very experienced users of many different additive manufacturing technologies. So we focused on real world applications for the J750 as well as other Stratasys systems.
We were fortunate enought to have a customer, Ultradent, present the fantastic ways that they use their FDM and Polyjet printers to make prototypes, tooling, and production parts.
As is usual in this type of an event, the discussion between and after presentations are the best part. People from Aerospace, sporting goods, medical devices, and consumer products swapped stories, suggestions, and tips.
It was also a family affair. with Jame Barker’s latest family addition was in attendence to help spread the word on the value of 3D Printing with Stratasys solutions:Beyond the little guy, the other hit of the afternoon was the J750. As seasoned additive manufacturing profesionals they see the incredible leap forward this machine represents – truly reinventing 3D Printing and opening up a huge range of oportunities.
As engineers, we struggle with using social networks to market our company. Engineers are not as in to social networking and they are adverse to anything that looks like a sale. “The five C’s of effective social network marketing” goes over some of the things that have worked for PADT and should help similar tech companies get greater value – Clear Messaging, Consistency, Content, Conciseness, and Cross Platform.
Having the right product development team is critical to the successful development of a new product. In “How to assemble the right product development team” I take a look at what PADT has learned through the years about what makes a great team.
Denver was the first stop on a trip around the Southwest for Stratasys’ new J750 Full Color 3D Printer. We are showing this machine that is reinventing 3D printing off in person so people can see the device up close and hold the incredible parts it makes in their hands.
The Denver event was hosted by St. Patrick’s Brewery in Littleton, right down the street from PADT’s Colorado Office. Several customers and PADT employees gave talks on how to better use 3D Printing, including a presentation from Mario Vargas on the new Stratasys J750.
On top of all of that, local radio station KDMT, Denver’s Money Talk 1690, did a live broadcast from the event. You can listen in here. Again, PADT employees and customers talked about 3D Printing as well as the new Stratasys J750.
We also made the local paper, check that out here.
We are pleased to announce that PADT has been awarded a grant from America Makes to further our research into combining our three favorite things: Simulation, 3D Printing, and Product Development. We will work with our partners at ASU, Honeywell Aerospace, and LAI International to study lattice structures created in 3D Printing, how to model them in ANSYS simulation software, and then how to use that information to drive product design.
If you have visited PADT’s headquarters in Tempe, Arizona you know that we have been next to an empty lot since we moved in. Today our new neighbors, Arizona Oncology, broke ground on their new East Valley facility. Although we will miss watching the bunny rabbits and the unobstructed view of Elliot Road, we are happy to have a nice looking facility next door.
During the groundbreaking ceremonies we learned that they are the largest Oncology treatment provider in the valley. I also learned that other recent additions to the ASU Research Park bring the total of employees in the park to 6000. The addition of Arizona Oncology’s 21,000 sq ft facility will add even more and will be a center for their research and clinical trials as well as a fully integrated care facility.
Welcome to the neighborhood!
We have all experienced times where someone uses regulations and rules as an excuse to stop or slow some initiative in a company. The blog post “Why it’s time to stop using regulations as an excuse” is a bit of a rant on why this is a bad idea and what we can do to avoid it.