This week’s TechFlash focuses on the role that small technical companies play in providing key Research & Development contributions to significant projects. Inspired by a visit to just such a company in Utah, “Small tech businesses R&D to the rescue” shares our experience in this area.
A nice writeup in the Phoenix Business Journal by Hayley Ringle on PADT’s recent win of a America Makes grant to study how unique structures, called Lattice Structures, behave in 3D Printed parts.
PADT’s Eric Miller was asked to return to take part in a discussion about the somewhat hidden Space industry in Arizona. Eric was joined by Kjell Stakkestad, CEO of KinetX Aerospace to answer questions and provide insight into this critical part of Arizona’s high tech industry landscape.
The show features some serious but not-so-fun topics… and the title for the video reflects those. So ignore the title and see what Eric and Kjell have to say starting at 17:55.
I feel a little awkward as an engineer giving advice on marketing, but this stuff works for us and there is no reason it can’t work for others. In “5 simple goals for social network marketing” I go over the goals we have found that helped us build a Social Networking strategy that has proven to help our business. Heck, you are reading this post so we must be doing something right.
Business is often a process of trying to influence people to do something you want. Study after study shows something simple, the approach that seemed to work over and over again was the simplest: make things easy. In “Nudging behavior by making things easy” I look at this phenomenon and relate it to the business of high technology.
In “I’m lucky, I get to work with smart people” I take a look at why it is a good thing to be able to work every day with the intelligent employees, partners, vendors, and customers I interact with every day. Not only is it personally rewarding, it helps make me and PADT better.
Almost everyone in the technology industry agrees: the Internet of Things, or IoT, is “the next big thing.” Taking products and connecting them to the internet will change how people live their lives and how companies do their work. In “What you need to consider when designing for the Internet of Things” I explain three suggestions for designing an IoT device.
Engineering is all around us, but most people don’t think about how important engineering is to our modern lives. In “Flaming hoverboards: Why engineering matters” I take a look at a specific example of where a lack of engineering can cause problems.
As engineers, we struggle with using social networks to market our company. Engineers are not as in to social networking and they are adverse to anything that looks like a sale. “The five C’s of effective social network marketing” goes over some of the things that have worked for PADT and should help similar tech companies get greater value – Clear Messaging, Consistency, Content, Conciseness, and Cross Platform.
Having the right product development team is critical to the successful development of a new product. In “How to assemble the right product development team” I take a look at what PADT has learned through the years about what makes a great team.
We have all experienced times where someone uses regulations and rules as an excuse to stop or slow some initiative in a company. The blog post “Why it’s time to stop using regulations as an excuse” is a bit of a rant on why this is a bad idea and what we can do to avoid it.
A successful startup is often the result of how the leadership performs. In most cases the ideal CEO doesn’t exist, and if you dig down you usually find that the company is being led by two people who compliment each other. In “For every Woz, you need a Jobs” I look at one of the most famous, and successful such partnering and share some other examples and how to recognize and promote the ideal pairing.
Part 2 is out! Making a product a smart and connected device requires a lot of planning and an understanding of how Internet of Things devices differ. In “How to turn your IoT idea into a product” I review the key steps and offer suggestions to make for a more successful design process. It is published in two parts:
In the day to day process of putting out fires and dealing with minor issues, it is easy for business owners to loose site of the why. In “Don’t forget the business objectives” I relay some recent thoughts on how to get back to the basics and drive decisions based on clearly communicated objectives.