Recently Published: Sound in the Workplace, Leveraging AZ’s Western Resorts for Business, and Learning to Say What you Do.

Three new articles have recently been posted to the  Phoenix Business Journal, with three very different topics. Click the links to read. If you like any of these, or any of the pieces we put out there in the PBJ, please share them on social media!

“Such a cool space, but I can’t hear a thing.” That is not just old age talking. More and more attention is paid to the look of a work area and not to the sounds in that area. And it can impact productivity. That is “Why we should pay more attention to noise in our workspaces.

There are a lot of choices in the Valley for entertaining out of town business guests. “Phoenix’s Western resorts: A business tool to build your brand on” is a look at why you should take them to a local western-themed resort, and how to leverage the experience.

Too many companies these days load up their company description with buzzwords and catchphrases, completely passing by the opportunity to tell people what they do. I advocate that if you are coming up with marketing material, you should “Learn to define what your company does.”

 

Phoenix Business Journal: When did starting a new company become about funding?

pbj-phoenix-business-journal-logoRaising money is critical, but at some point it became what startups were about. In “When did starting a new company become about funding?” I take a look at this phenomenon and offer some reasons why we should focus more on the product or service.