Phoenix Business Journal: Marketing Gold, “It’s not about the Nail,” and Vagueness

Busy times here at PADT, so three articles have gone out in the Phoenix Business Journal that we have not highlighted here on the Blog.  Without further comment, here are the last three articles published:

Marketing Gold

A lot of effort can go into marketing a technology company, and every once in a while you hit marketing gold, and you see real revenue from your efforts. Revenue you would not have otherwise seen. Over the years, when we have hit gold, we executed on the “2 key steps to achieving marketing gold.”

“It’s not about the Nail”

A few weeks back, my post in this guest blog was a bit of a rant about how frustrated I get when people just say, “it sucks” and they do not give details on what is wrong or offer a solution. The problem is, I was wrong. I explore why I was wrong in “Sometimes it is not about the nail” and explore a video meme that had a big impact on me.

Vagueness

Customers can be vague. Due to no fault of their own, they are vague about what they want and how they want it. For a technology company like PADT, it can be a real problem. “Get comfortable with customer vagueness” takes a look at how we deal with the reality of finding certainty when things just are not defined yet.

Phoenix Business Journal: Exploring Easy – Give your customers the ability to interact through the web

The web is such an important part of our life now, but many companies do not use web pages and applications to make it easier for their customers to do business with them.  “Exploring Easy – Give your customers the ability to interact through the web” gives some examples of this along with some recommendations.

Phoenix Business Journal: That feeling when what you are selling is working

Nothing makes what you do as a value-added reseller and service provider into focus like a visit to a customer.  A recent trip was a real eye-opener into how our engineers and the products we represent are used in a positive way every day. Take some time to read “That feeling when what you are selling is working” and then take some more time to go visit some customers.

Reveling in Speed and Technology – Tesla Test Drive Day at PADT

We have great customers.  The kind of cusomers that call up and ask “Hey, what do you think about having a Tesla test drive event for PADt employees”  Duh.  Yes.  Please provide contact information.

Then we thought this was an event better shared with other techno-speed-nerds. The Tempe Tesla show room people liked the idea so we put together an event for our ANSYS and Stratasys customers. (Just another reason to buy from us)

The basic idea was simple, stop on by the PADT parking lot in Tempe and drive a Tesla Model S or Model X, or both.  The Tesla people brought along their technical person and the test drive people were also very knowledgable about all the features in the three vehicles they let us drive. The course left the PADT parking lot, drove up to Elliot, then entred to 101, and then get off at Warner or Rey and head back, while the brave Tesla employee tried to keep cool. Especially when Oren was driving.

For many of us, this was the first time we had driven one.  Let me just say that the common factor across employees and cusotmers is that everyone had an ear-to-ear grin on their face when they got back from their test drive.  These cars are not just fast (large numbers of electrons pushed through big motors equals lots of torque right away) but they are brilliantly engineered. From the user interface, to the seats to, to the suspension. Everything is done right.  As a group of engineers that was almost as exciting as the raw power and impecable styling of the cars.

It was a true nerdfest.  We spent 10 minutes discussing regenerative breaking schemes and the idea of using regeneration all the time when you lift off the accerator instead of putting your foot on the break to slow down slightly.  This is the type of paradigm shift that disrupts around one hundred years of automotive legacy.  Why does the accelrator pedal have to be an accelerator pedal. Why can’t it be an input for acceleration and deceleration based on position?  We also spent even more time (I’m embarassed to say how long) talking about charging.  And then the topic turned to autonomous driving and the sensors used.  Good times.  Good times.

PADT’s relationships with Tesla actually goes way back. When they were first starting out and were just a handfull of engineers, we provided some ANSYS training and did a consulting job for them on thermal management for an early battery system.  So we proudly count them as a happy PADT customer.  And of course PADT worked on the large Blink chargers and has supported many companies that are suppliers to tesla.

Look for similar events in the future. No sales or seminars, just smart-people-fun type of events.