Three new articles have recently been posted to the Phoenix Business Journal, with three very different topics. Click the links to read. If you like any of these, or any of the pieces we put out there in the PBJ, please share them on social media!
“Such a cool space, but I can’t hear a thing.” That is not just old age talking. More and more attention is paid to the look of a work area and not to the sounds in that area. And it can impact productivity. That is “Why we should pay more attention to noise in our workspaces.”
There are a lot of choices in the Valley for entertaining out of town business guests. “Phoenix’s Western resorts: A business tool to build your brand on” is a look at why you should take them to a local western-themed resort, and how to leverage the experience.
Too many companies these days load up their company description with buzzwords and catchphrases, completely passing by the opportunity to tell people what they do. I advocate that if you are coming up with marketing material, you should “Learn to define what your company does.”
Busy times here at PADT, so three articles have gone out in the Phoenix Business Journal that we have not highlighted here on the Blog. Without further comment, here are the last three articles published:
A lot of effort can go into marketing a technology company, and every once in a while you hit marketing gold, and you see real revenue from your efforts. Revenue you would not have otherwise seen. Over the years, when we have hit gold, we executed on the “2 key steps to achieving marketing gold.”
“It’s not about the Nail”
A few weeks back, my post in this guest blog was a bit of a rant about how frustrated I get when people just say, “it sucks” and they do not give details on what is wrong or offer a solution. The problem is, I was wrong. I explore why I was wrong in “Sometimes it is not about the nail” and explore a video meme that had a big impact on me.
Customers can be vague. Due to no fault of their own, they are vague about what they want and how they want it. For a technology company like PADT, it can be a real problem. “Get comfortable with customer vagueness” takes a look at how we deal with the reality of finding certainty when things just are not defined yet.
The web is such an important part of our life now, but many companies do not use web pages and applications to make it easier for their customers to do business with them. “Exploring Easy – Give your customers the ability to interact through the web” gives some examples of this along with some recommendations.
When you find yourself humming to a pop song from your youth while in the grocery store, you may just keep humming. I start thinking about marketing and the ways to leverage pop culture to reinforce your brand and connect with customers. Take a look at “Debbie Harry sang to me at grocery store about pop culture impacting business” to see what conclusions I came to before I got to the produce section.
I feel a little awkward as an engineer giving advice on marketing, but this stuff works for us and there is no reason it can’t work for others. In “5 simple goals for social network marketing” I go over the goals we have found that helped us build a Social Networking strategy that has proven to help our business. Heck, you are reading this post so we must be doing something right.
As engineers, we struggle with using social networks to market our company. Engineers are not as in to social networking and they are adverse to anything that looks like a sale. “The five C’s of effective social network marketing” goes over some of the things that have worked for PADT and should help similar tech companies get greater value – Clear Messaging, Consistency, Content, Conciseness, and Cross Platform.
Marketing is one of those things that we engineers struggle with, and when “inbound marketing” became a thing, we thought it was a just another buzzword. But, after giving it a try, we are fans “How I learned to love inbound marketing” goes over why we think it is a great tool for generating business.