The ability to rate products, services, and even companies online has been fantastic for consumers. But it is also a tool that a disgruntled customer can use to seek revenge, and that is not fantastic for the company getting a bad rating. Managing your online ratings is as important as your search engine optimization. “Is your business ready for a one-star rating?“
The recent #MeToo campaign brought to light how widespread and endemic harassment and assault are in the workplace. Tech companies can often feel they are they are not part of the problem, but #MeToo has shown that they are. So, “What does #MeToo mean for your technology business?“
Sometimes, in an attempt to impress prospective customers, we bombard them with information during the proposal phase of a project. In “Exploring easy: Make it easy for your customers, keep things simple when proposing new business” I take a look at how starting simple can get you to success faster.
The web is such an important part of our life now, but many companies do not use web pages and applications to make it easier for their customers to do business with them. “Exploring Easy – Give your customers the ability to interact through the web” gives some examples of this along with some recommendations.
After seeing several startup companies that looked fantastic not take off, I started to look the fact that just doing something better was no indicator of success. In “Exploring Easy: The frustrating difficulty of displacing what works with newer and better technology” I look at how making a task or process easier may not be better enough to be successful.
When you find yourself humming to a pop song from your youth while in the grocery store, you may just keep humming. I start thinking about marketing and the ways to leverage pop culture to reinforce your brand and connect with customers. Take a look at “Debbie Harry sang to me at grocery store about pop culture impacting business” to see what conclusions I came to before I got to the produce section.
Nothing makes what you do as a value-added reseller and service provider into focus like a visit to a customer. A recent trip was a real eye-opener into how our engineers and the products we represent are used in a positive way every day. Take some time to read “That feeling when what you are selling is working” and then take some more time to go visit some customers.
I have a lot of toys in my office and on my desk. Some might consider it unprofessional or even childish. I don’t disagree. What they are missing is the power of toys and the power of play. I explore this idea in “Why I keep toys on my desk.” Also for those of you who are readers of the PADT blog, I’ve included below some images of my favorite ones.
Social media has changed the world we live in. It is an extremely powerful way to connect people and share information. As with any powerful new tool, it can be used for evil along with good. Which begs the question: ”When social media is used for evil, does the tech industry have a responsibility?“
The post “A few thoughts after 100 blog posts” is my 100th guest blog article for the Phoenix Business Journal. That is a lot of 500 or so word rants and missives. Because I like round numbers, and I did write a lot of posts, I figured it would be ok to be a little self-indulgent and go introspective on the whole experience, and talk directly to you, my occasional reader.
The big technologies right now are Artificial intelligence, the Internet of Things, and the automation of everything from manufacturing to our automobiles. These advanced technologies will transform how we live our lives. But ” While AI, IoT, and automation are taking over we forgot about genetic engineering.” This is something everyone, especially those in tech, need to stay on top of.
Lots of things come to mind on September 11th. The bravery of the first responders, the way the country came together after the attacks, the changes in how we live our lives every day now because of what happened. The most important lesson that we learned was that “On 9/11, we’re reminded that the unthinkable can happen.“
As with any technology, automation of social media has been co opted for evil. A recent example of this with the President gave me a bit of a scare, and in “‘Bots’ are here, and they are scaring this tech guy a little” I share why and what we can do about it.
Self-driving cars are being tested in the Phoenix area now, and they will be available to businesses and consumers soon. Such a significant change will affect tech businesses, even if they are not in the automotive supply chain. In “Autonomous cars are coming soon. What you need to know” we take a look at the tech behind them and what businesses need to know about this disruptive trend.
I still can’t believe it. I’m still kind of mad. I went with my son to get his driver’s licence and it was a smooth and efficient process. After I got done reeling from this change in a cornerstone of common modern struggles, I realized that “If the DMV can be efficient, so can your business.” We no longer have an excuse for being inefficient, if the DMV can clean up its act we have to.