Phoenix Business Journal: Publishing your own book, technology makes it easy

Just-Published-PBJ-1A few years back PADT turned one of our training courses into a book, and even though it is about an obscure programming language for a software product that is only known to our industry, it has done well. In “Publishing your own book, technology makes it easy” I review how truly easy and affordable on-demand self publishing can be. You can see the book here “Introduction to the ANSYS Parametric Design Language – Second Edition

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Introduction to APDL Book Turns One

PADT-Intro-APDL-coverWe got our monthly report from Amazon on our book  “Introduction to the ANSYS Parametric Design Language (APDL)” and we noticed that it has been one year since we published it.  This was our first foray into self publishing so we thought it was worth noting that it has been a year.

Being engineers, we are kind of obsessed with numbers.  The first number is a bit discouraging, 194 units sold.  That is not going to make any best seller lists (more on lessons learned below).  51% were sold on Amazon.com, 19% by Amazon Europe, and 16% on Amazon UK, with 13% sold by non-Amazon affiliates.  

Lessons Learned

This is our first time doing self publishing we have learned some lessons worth sharing:

  1. You can’t publish a work document as an e-book.  
    We figured we would format it for a paper book, then just publish the same file as an e-book.  WRONG.  The formatting, didn’t translate at all. If it was a novel, it would have worked fine, but with all the figures and code, it was a mess. So we took it off the site.  We have received feedback that this has kept some people from buying the book.
  2. Reviews matter.
    We got one review, and it was not good because they bought the E-Book (see 1).We have resisted the temptation to publish our own review… everyone does it… It would be great if anyone reading this could put up a review.
  3. We should have done this 5 years ago.
    The reality is that APDL usage is down as ANSYS Mechanical keeps getting better and better.  So the need to do advanced APDL scripting is not what it used to be. Plus, many new users are never exposed to APDL.
  4. Amazon fiddles with your price.
    It may or may not be a bad thing, but Amazon lowers your price if their affiliates start selling a book for less than you originally set the price at.  So the initial $75 price has gone as low as $55 when demand was high (several copies a week!).  In that the whole thing is an experiment, this has caused no grief but it is something to be aware of.
  5. Overall, the whole process was easy and a nice business model
    Let’s be honest, there is not a huge demand for a book like this. The CreateSpace.com (owned by Amazon) model is a great model for niche publishing like this. It was easy to upload, easy to monitor, and those fat royalty checks (what is the emoticon for sarcasm?) come in once a month. The best part is that because it is print-on-demand, there is no need pay for an inventory up front.

If you don’t have a copy (and only 190 some of you do so I’m guessing you don’t) head on over to our page on amazon and check it out.  You can spin it around and see the front and back cover!

If you are one of the select few, maybe write a review and help us out a bit?