Serious Integrated: Modular Touch Screen Panels

By: Eric Miller
– December 19, 2012
Categories:
image_thumb1PADT Angel Investment Profiles
Giving back to the community you come from is something that PADT strongly believes in. We extend this belief not just to charities, but also to the technology business community that helped to create the company we are today.  One way in which we do that is through strategic Angel investments in local technology startup companies.
In this series, we will take a look at the companies that PADT has invested in, where they are in the startup process, and why PADT invested in them.  Hopefully we will cover two a month.  To learn more about PADT’s investment program, visit our Technology Investing page.  You can also read about the first investment we covered, Veebow.com.

 

imageSerious Integrated, Inc. is a company focused on one simple mission: doing away with buttons on machines.  Most mechanical systems need some sort of human-machine interface, and in the past this has consisted of buttons in some sort of control panel with a small monochrome screen that is hard to read and does not give enough information.  The current trend is to replace this interface with a color touch screen that can be programed to have whatever interface the equipment manufacturer want.  The problem that the manufacturer faces is that they have to design the screen and all the electronic hardware behind it, source it, program it, and integrate it with their system. Serious Integrated has solved this problem with a family of modular interfaces and a GUI development environment.  A six month development process to just get a prototype can now be done in a few weeks.

The Company

Serious Integrated was founded by Terry West and Gregg Lahti because they saw a need in the market.  With experience from RIM, Intel, Microchip and Sun Microsystems, along with a few startups, they knew how to take this need and build a product and services around it.  They are currently growing at the Chandler Innovations Incubator in Chandler, AZ by adding other seasoned professionals to their staff.

Serious Integrated Inc.
Terry and Gregg Show off two Modules

It is truly rare to sit in a room at a startup and be surrounded by people with as much experience as Serious Integrated brings to the table, and not just on the technical side, but also in operations, legal, and finance.  One of the ways that this has manifested itself is in establishing partnerships with a suppliers like Renasas and Microchip.  This also showed in the quick selection of the Serious modules as listed products by heavyweight distributors Arrow Electronics and Digi-key along with a host of well respected electronics manufacturers’ representatives.

The management team has been able to grow quickly and efficiently through many obstacles and are already generating revenue, delivering multiple product options, releasing software, and finding time to do custom design work.  Such a strong start is a good indicator of a very successful future.

The Technology

imageThe technology that Serious Integrated offers is an off-the-shelf solution that consists of already assembled components on a custom board with a standard operating system already installed.  This is combined with a GUI development environment created by the company to offer a complete modular solution that eliminates the lengthy development process required if you decide to roll your own interface.

If you want to know more specifics about the hardware technology, you need to contact Serious Integrated. Because I am a mechanical engineer, much of what they do in these modules is black magic to me. I do know it works, and if I want to use it on one of our projects, I do not have to budget for an electrical engineer to spend 3 months designing it for me.  Modules cost between $120 and $200 depending on size and features in small quantities, which is such an affordable price point it makes sense to just try one out.

imageI can speak to the software, which was just put out in beta release.  Ship is a complete rapid GUI development system that uses a WYSIWYG interface (SHIPTide) that allows you to design your interface in a virtual space by dragging-and-dropping components.  You can layout your GUI, define events or actions, build your resource library, and create a package that you can upload to your hardware with ease.  Something even a mechanical engineer can use.

SHIPEngine is the runtime engine that sits on the board. It can be loaded on a Serious Integrated module, or on your own hardware.  It takes the package you make with SHIPTide and runs your GUI.  No need to write for a specific microcontroller and/or RTOS.  Serious Integrated also offers services to help with the GUI design or to help with custom content for your GUI.

So you can go with their modules, or your own hardware, and use the SHIP environment to drastically reduce your development time. Many companies consider the use of a Serious Integrated module for their product development phase, and then going to their own hardware for mass production. With Serious Integrated, you have the option to do it whatever way is best for your needs.

SBX200PADT’s Interest

The current trend in product development is smart products. Everything has some sort of controller and a way to interface with it far  beyond on-off switches and simple buttons or dials.  New products must not only have more sophisticated controls, they must have human-machine interfaces that are robust, easy-to-use, and easily configured.  Serious Integrated has created a hardware and software solution that has huge advantages over developing your own interface. This is a product we recommend to our customers.

We also really like the team. They are smart, experienced, and very knowledgeable.  They also have contacts in the world of machine interface and control that we find very useful.  Our involvement with them has already been beneficial and we learn things every time we interact.  As Serious Integrated grows we hope to be able to offer PADT’s services to some of their customers, and we will continue to introduce our customers and vendors to their technology and services.

All and all, this has been one of the more beneficial partnering relationships that PADT has done through an angel investment.

imageStatus

Serious Integrated is currently in a great place for a new startup – they have orders with revenue coming in the door, product shipping, new products in the pipeline, and are building a positive reputation in the market.  Their focus right now is on raising the funds needed to meet the demands of their growing market and on executing their plan efficiently.  So far things have gone well and they have been able to verify their initial assumptions about the market and the features/functions of a product that will meet those needs.

If you have a need for a human-machine interface, you can help yourself and PADT out by taking a look at Serious Integrated and trying one of their modules and the GUI development environment.  Let us know what you think.

Categories

Certified Elite Channel Partner

Get Your Ansys Products & Support from the Engineers who Contribute to this Blog.

Product Development
Diamond Partner

Technical Expertise to Enable your Addictive Manufacturing Success.

PADT’s Pulse Newsletter

Keep up to date on what is going on at PADT by subscribing to our newsletter.


By submitting this form, you are consenting to receive marketing emails from: Phoenix Analysis and Design Technologies, 7755 S. Research Dr., Tempe, AZ, 85284, https://www.padtinc.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Share this post:

Share on twitter
Share on facebook
Share on linkedin
Share on pinterest

Upcoming Events

10/06/2022

Fluids Updates in Ansys 2022 R2 - Webinar

10/05/2022

Experience Stratasys Truck Tour - Colorado Springs

09/29/2022

White Hat Life Science Investor Conference - 2022

09/28/2022

2022 AZBio Awards

09/28/2022

Simulation Best Practices for Rotating Machinery Design & Development

09/21/2022

ExperienceIT NM 2022

09/21/2022

Additive Updates in Ansys 2022 R2 - Webinar

09/14/2022

Rocky Mountain Life Sciences Investor & Partnering Conference

09/08/2022

Ansys Optics Simulation User Group Meeting - Virtual

09/08/2022

Ansys Optics Simulation User Group Meeting

09/07/2022

SI & PI Updates in Ansys 2022 R2 - Webinar

08/31/2022

Simulation Best Practices for Developing Medical Devices - Webinar

08/24/2022

Mechanical Updates in Ansys 2022 R2 - Webinar

08/10/2022

Tucson after5 Tech Mixer: Ruda-Cardinal

08/05/2022

Flagstaff Tech Tour, 2022

08/02/2022

2022 CEO Leadership Retreat

08/01/2022

2022 CEO Leadership Retreat

07/27/2022

Thermal Integrity Updates in Ansys 2022 R1 - Webinar

07/20/2022

Simulation Best Practices for the Pharmaceutical Industry - Webinar

07/14/2022

NCMS Technology Showcase: Corpus Christi Army Depot

07/13/2022

NCMS Technology Showcase: Corpus Christi Army Depot

07/13/2022

Additive & Structural Optimization Updates in Ansys 2022 R1 - Webinar

07/07/2022

Arizona AADM Conference, 2022

06/29/2022

LS-DYNA Updates & Advancements in Ansys 2022 R1 - Webinar

06/23/2022

Simulation Best Practices for Wind Turbine Design - Webinar

06/15/2022

MAPDL Updates & Advancements in Ansys 2022 R1 - Webinar

06/01/2022

Mechanical Updates in Ansys 2022 R1 - pt. 2 Webinar

05/26/2022

Modelling liquid cryogenic rocket engines in Flownex - Webinar

05/25/2022

SMR & Advanced Reactor 2022

05/25/2022

05/24/2022

SMR & Advanced Reactor 2022

05/19/2022

RAPID + tct 2022

05/19/2022

Venture Cafe Roundtable: AI & Healthcare

05/18/2022

Tucson after5 Tech Mixer: World View

05/18/2022

RAPID + tct 2022

More Info

05/18/2022

Signal & Power Integrity Updates in Ansys 2022 R1 - Webinar

05/18/2022

Simulation World 2022

05/17/2022

RAPID + tct 2022

05/11/2022

Experience Stratasys Manufacturing Virtual Event

05/04/2022

Mechanical Meshing Updates in Ansys 2022 R1 - Webinar

04/27/2022

04/22/2022

12TH ANNUAL TUCSON GOLF TOURNAMENT

04/21/2022

04/20/2022

Additional Fluids Updates in Ansys 2022 R1

04/20/2022

Experience Stratasys Tour – Tempe Arizona

04/18/2022

Experience Stratasys Tour - Flagstaff Arizona

04/14/2022

D&M West | MD&M West

04/13/2022

D&M West | MD&M West

04/13/2022

Experience Stratasys Tour - Albuquerque New Mexico

04/12/2022

D&M West | MD&M West

04/12/2022

Experience Stratasys Tour - Los Alamos New Mexico

04/12/2022

Optimizing Engineering Workflows f​​​​or Propulsion System Design

04/07/2022

Experience Stratasys Tour - Austin Texas

04/07/2022

37th Space Symposium - Arizona Space Industry

04/06/2022

Transforming Digital Engineering with Ansys Discovery 2022 R1

04/06/2022

37th Space Symposium - Arizona Space Industry

04/05/2022

37th Space Symposium - Arizona Space Industry

04/04/2022

37th Space Symposium - Arizona Space Industry

03/30/2022

Simulation Best Practices for Vehicle Engineering - Webinar

03/23/2022

03/23/2022

High & Low Frequency Electromagnetics Updates in Ansys 2022 R1

02/24/2022

Arizona Technology Council After 5 Tech Mixer "Pandemic Pivot Pizza Pa

02/23/2022

SciTech Festival: Spend an Hour with 3D Printing Experts

02/11/2022

Webinar: Mechanical overview for Ansys 2022 R1

More Info

02/09/2022

Webinar: Product Development 101 (FAKE)

02/08/2022

Webinar: Navigating the Additive Landscape

01/27/2022

Arizona Technology Council 1st Quarter VIP Tech Mixer

More Info

01/26/2022

Simulation Best Practices for Gas Turbine Design & Development - Webin

More Info

01/19/2022

Arizona Photonics Days

More Info

11/04/2021

ExperienceIT, New Mexico

More Info

11/03/2021

Additive Manufacturing & Structural Optimization in Ansys 2021 R2 - We

More Info

11/03/2021

Optics Valley Technical Series: The Future of Simulation in the Optics

More Info

11/02/2021

SBIR Liftoff AZTC Virtual Breakfast Series

More Info

10/10/2021

Stratasys Mobile Truck Stop - Tucson Arizona

More Info

Search in PADT site

1h

Contact Us

Most of our customers receive their support over the phone or via email. Customers who are close by can also set up a face-to-face appointment with one of our engineers.

For most locations, simply contact us: