Phoenix Business Journal: ​So, you have an idea for a product, what next?

Getting a product from idea to the market is a lot of work. Much effort and attention is focused on figuring out the idea, but the part after that is usually portrayed as some romantic quest involving coffee, colocation spaces, and long hours.  In this article,​ “So, you have an idea for a product, what next?” we offer up some practical advice on the steps you need to take to get going.