Everyone wants to find the next great idea, what is wrong with just a good idea?

Truth is it feels great to hit a home run, but if you are trying to always knock it out of the ballpark you are going to have a lot of strikes.  In working with a lot of people trying to come up with ideas for new products, it seems like we focus too much up front on trying to hatch a unicorn, and not enough on just having something that works.  “Everyone wants to find the next great idea, what is wrong with just a good idea?” explores this and gives some examples of how trying to just solve a problem ended up being disruptive.