Phoenix Business Journal: Exploring Easy – The frustrating difficulty of displacing what works with newer and better technology

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Just Published PBJ 1 1 After seeing several startup companies that looked fantastic not take off, I started to look the fact that just doing something better was no indicator of success. In “Exploring Easy: The frustrating difficulty of displacing what works with newer and better technology” I look at how making a task or process easier may not be better enough to be successful.

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