Sometimes, in an attempt to impress prospective customers, we bombard them with information during the proposal phase of a project. In “Exploring easy: Make it easy for your customers, keep things simple when proposing new business” I take a look at how starting simple can get you to success faster.
The web is such an important part of our life now, but many companies do not use web pages and applications to make it easier for their customers to do business with them. “Exploring Easy – Give your customers the ability to interact through the web” gives some examples of this along with some recommendations.
After seeing several startup companies that looked fantastic not take off, I started to look the fact that just doing something better was no indicator of success. In “Exploring Easy: The frustrating difficulty of displacing what works with newer and better technology” I look at how making a task or process easier may not be better enough to be successful.
Business is often a process of trying to influence people to do something you want. Study after study shows something simple, the approach that seemed to work over and over again was the simplest: make things easy. In “Nudging behavior by making things easy” I look at this phenomenon and relate it to the business of high technology.