The business world has changed. Things are more competitive and everyone you are trying to partner with is much busier and has more responsibility. In a world where most people are simply struggling to react, there is a way to set yourself or your company apart. “A competitive advantage, being proactive” looks at what we try to do here at PADT to make that difference.
Getting a new product manufactured is one of those critical steps that new companies often assume is just a matter of finding a vendor and outsourcing it. In “Getting your product made: 6 suggestions for outsourcing the manufacturing of your product” I go over some suggestions on how to make this critical step a success.
People around the country are starting to recognize that Arizona is a great place to grow tech startups. Right now our big advantages is low cost but we can do more. In “Being the lower cost option is just the start – 5 ways we can make Arizona a preferred place for growing startups” I suggest five things we can focus on as a community to make that happen.
This week’s TechFlash focuses on the role that small technical companies play in providing key Research & Development contributions to significant projects. Inspired by a visit to just such a company in Utah, “Small tech businesses R&D to the rescue” shares our experience in this area.
I feel a little awkward as an engineer giving advice on marketing, but this stuff works for us and there is no reason it can’t work for others. In “5 simple goals for social network marketing” I go over the goals we have found that helped us build a Social Networking strategy that has proven to help our business. Heck, you are reading this post so we must be doing something right.
Business is often a process of trying to influence people to do something you want. Study after study shows something simple, the approach that seemed to work over and over again was the simplest: make things easy. In “Nudging behavior by making things easy” I look at this phenomenon and relate it to the business of high technology.
In “I’m lucky, I get to work with smart people” I take a look at why it is a good thing to be able to work every day with the intelligent employees, partners, vendors, and customers I interact with every day. Not only is it personally rewarding, it helps make me and PADT better.
Engineering is all around us, but most people don’t think about how important engineering is to our modern lives. In “Flaming hoverboards: Why engineering matters” I take a look at a specific example of where a lack of engineering can cause problems.
As engineers, we struggle with using social networks to market our company. Engineers are not as in to social networking and they are adverse to anything that looks like a sale. “The five C’s of effective social network marketing” goes over some of the things that have worked for PADT and should help similar tech companies get greater value – Clear Messaging, Consistency, Content, Conciseness, and Cross Platform.
Having the right product development team is critical to the successful development of a new product. In “How to assemble the right product development team” I take a look at what PADT has learned through the years about what makes a great team.
We have all experienced times where someone uses regulations and rules as an excuse to stop or slow some initiative in a company. The blog post “Why it’s time to stop using regulations as an excuse” is a bit of a rant on why this is a bad idea and what we can do to avoid it.
A successful startup is often the result of how the leadership performs. In most cases the ideal CEO doesn’t exist, and if you dig down you usually find that the company is being led by two people who compliment each other. In “For every Woz, you need a Jobs” I look at one of the most famous, and successful such partnering and share some other examples and how to recognize and promote the ideal pairing.
In the day to day process of putting out fires and dealing with minor issues, it is easy for business owners to loose site of the why. In “Don’t forget the business objectives” I relay some recent thoughts on how to get back to the basics and drive decisions based on clearly communicated objectives.
Manufacturing is about to go through a major revolution, one that will have impact around the world. A new generation of automation will be changing the way things are made. In “The next revolution in manufacturing is full automation” I take a look at what it all means.
I don’t rant so publicly often, but this new trend to push very long payment terms on to small businesses is just bad for everyone involved. Join the fight! Read the blog posting, “A call for revolution: time to push back on long payment terms” and rise up!