Updated on 4/6/2018: Added a paragraph on our efforts in Austin, Texas and modified California to reflect our growth there.
Based in the ASU Research Park in Tempe Arizona, PADT has thrived and grown in the technologically oriented East Valley of the Phoenix Metro area. When people think about the company, they think about Phoenix and Arizona. Phoenix is even in the company name. What many people do not realize is that PADT has thriving sales and support offices in four other states. If we updated our name, it would be Southwest Simulation, Design, and Additive Technologies. However, SWSDAT is even worse than PADT! Worse yet, people might think we are from Switzerland.
As the company has grown so has our sales and support territory for the products we sell. And the best way to provide outstanding support to their high-technology customers is to be part of the local technology community. So starting with Colorado in 2010, the company has been investing in the communities that are allowing it to grow. Below is a brief overview of each office and what makes them unique.
Arizona and Colorado are like siblings, so alike in some ways, totally different in others. The Rocky Mountain state was the first state that saw significant growth for PADT outside of Arizona, so it was an obvious place to start growing. The bulk of our business there is around selling and supporting Stratasys Additive Manufacturing equipment. And to be blunt, it has been a great location for our engineering staff who literally could not take the heat of Arizona. Located in Littleton just south of Denver, we are close to our large Aerospace customers, and a quick drive to Boulder, Fort Collins, Colorado Springs, and Golden where we also have clusters of customers.
The high-tech nature of the industry in the state fit perfectly with PADT’s strengths. From launch vehicles to mining, to cell phone cases, we have fit right in with our growing customer base. And part of our fitting there is the fantastic location on Littleton Blvd right next to the Arapahoe County courthouse. We rent a suite on the second floor a cool mid-century building that is walking distance from light rail and restaurants – a great location. If you ever visit, ask to see the bathroom and kitchen, both are a blast from the past.
PADT New Mexico
Our largest customer outside of the Phoenix area is the combined Sandia National Lab, and Los Alamos National Lab, and Kirtland’s Air Force Research Lab. All are located in New Mexico and are a major focus for us for Additive Manufacturing and ANSYS sales and support. That is why our New Mexico office is so important. It is located in the Sandia Research Park, right outside the Eubank entrance to Sandia National Lab.
The office provides a nice space for training as well as a location to hold office hours and meet with users who may be in locations we are not authorized to visit. Many of our non-lab customers are in that same park or nearby. This office has been a great base of operations for our continued growth in the state. This office may have the best views of any in the PADT family. Many of us also feel it also offers the best Mexican food options.
Utah has a small but very active technology community, and PADT’s presence in the state is growing quickly. Our office in Murray at the I-15 and 5300S is only 9 miles due south of downtown Salt Lake City. If you have not visited, the space is actually one of our more enjoyable offices to work in. One large room houses the sales and engineering team as well as a host of 3D Printers, supplies for maintenance, and a cool sitting area.
Working with so many customers in Utah leads to a lot of driving, tech companies seem to be evenly distributed along the I-15 corridor, so the local team does a lot of driving. However, the office is a great central location for meeting with customers and seminars and as a starting point for those drives to Provo, Park City, and Ogden as well as destinations in-between. As our business in Utah continues to grow, we may soon have to expand this office.
newest second most recent location is in Southern California, Torrance in particular. If New Mexico has the best views, this one probably has the worst… unless you like refineries. However, it is a central location that has served us well for almost two years now. Just down the street from our largest customer, Honeywell Aerospace, it is the ultimate home base for such a freeway dominated territory. Our local staff can get there fairly easily from their homes, and when the rest of us visit, its location near LAX is very convenient.
Our focus in that office right now is Simulation. Particularly ANSYS sales and support. Our SoCal customers like to drop by when they are in the neighborhood, and the PADT team there is constantly on the road out visiting them. It works great for our customers nearby, but since that office covers from San Diego North to San Luis Obispo, a random collection of coffee shops serve as an office for SoCal almost as much as our Torrance base.
Our growth in the region is quick, and we look forward to opening more satellite offices across an area that is larger in population and real estate than some countries.
Since publishing this article, we have added two new sales people to PADT California that will be working from home offices as well as dropping into Torrance as needed. They are based in Pasadena and San Diego, giving us better coverage of the South and North part of the region.
When people look at PADT and where we are located, they almost always say “You should open an office in Austin, the tech community there is a perfect fit for your skills and culture.” We finally listened and are proud to announce that our newest location is in Austin Texas. This new office will be initially focused on ANSYS Sales and Support across the great state of Texas. We have had customers for other products and services in the state for decades and are pleased to have a permanent local presence now.
We have hit the ground running.and have a growing group of customers who are now enjoying PADT’s famous support. We hope to add engineers and more salespeople as we increase our efforts in Texas. Right now we are trying to get them to understand that Arizona Cowboys are real cowboys.
Serving our Customers Better
Sometimes technology allows people to connect fairly well. However, nothing beats being local. The best way for PADT to support our customers is to not just be there for them technically, but also to be part of the communities they reside in. And that community spreads across the Southwestern United States, and we are proud to be members of the Colorado, New Mexico, Utah, and Southern California technical communities. People innovate everywhere, so we are there, local, to make innovation work for them.
Palm trees and movie stars. Endless beaches and deserts that fade to the horizon. Aerospace companies, world class universities, med device developers, and toy manufacturers. Oil, freeways, and big construction. Southern California. A place larger and more diverse than most countries in the world. PADT has done work in the area since our first weeks in business. As our business continued to grow, our customers started asking when we were opening up a local office, but the time never seemed right. Until now.
PADT is pleased to announce that we will be loading furniture and computers in a truck and head on the I-10 to Torrance, California where we will open up a new office. ANSYS, Inc. has expanded our sales territory to include small and medium sized new accounts in the Southern California area. The focus of this new office will be building that business.
You can read the official details in the press release below, or the PDF here. As usual, we want to share some more informal information with our blog readers.
The office will be started with an engineer and a salesperson who have been with us for a while, and another pair that we are hiring locally. This combination of company experience and local knowledge should get us going quickly. Over time, the plan is to grow the Torrance office, and add at least two more. Long term we would like to have between 3 and 10 employees per office in Southern California.
Our team will conduct training and seminars from this office and use it as a base to spread the word on simulation driven product development across Southern California. The initial focus for sales will be on small and medium sized businesses that are currently not using ANSYS products, that want to work with a technical sales and support team who can provide more than the software tool – customers who want a partner who can also help them apply the tools effectively. The dense hotbeds of engineering along the coast will be an obvious area of concentration. We also aim to represent the value of ANSYS products in less visited areas of the region, including the high deserts, “in-between” towns, and inland locations beyond LA, Orange County, and San Diego.
Consumers in the United States spend almost seven trillion dollars each year on consumer goods. In order to tap into this lucrative market, many major american companies in mexico manufacture their products in exotic locales such as China, India, or other Asian nations due to their cheap labor and lax trade restrictions. Unfortunately, few of the industries that export their capitol across the Pacific realize that they could save more money with one short trip across the southern border to the maquiladoras of CaliBaja based in Mexicali, Baja California and Calexico, California.
Because of international trade agreements such as NAFTA, manufacturers can import raw material and heavy equipment into Mexico duty and tariff-free in an arrangement referred to as the maquiladora program. The word maquiladora is derived from the Spanish term that translates to “to submit something to the action of the machine.” The governments of the United States and Mexico developed a mutually beneficial economic partnership that allows American businesses to utilize Mexican labor laws while maintaining production standards and levels found in the best American factories. This agreement has been the secret weapon used by such prominent companies as 3M Corp, General Electric, Boeing, Sanyo, Wolf Electronics, and Page Electric to decrease production costs and increase profits.
CaliBaja is the leading business in the maquiladora program. Clients from across the United States employ CaliBaja in one of two ways: the contract system and the shelter system. The contract system requires the least amount of risk on the client’s part, for it allows them to concentrate on running their business and leave the manufacturing to us. We handle everything else, from quality control, inspection, maintenance, and shipping, to production scheduling, translation, training, and documentation management. Basically, clients tell us what they want to make, we make it, and pass along our expenses as cost. Depending on the volume and type of item desired, clients could save tens of thousands if not hundreds of thousands of dollars.
The shelter system is the fastest way to get a product out the door and to the shelves of retailers. Under this production design, the client provides the equipment, tooling, technical experience, quality control, and management, and we handle the permits, taxes, government interaction, accounting, and legal representation. CaliBaja also ensures that our clients have the finest workforce drawn from the highly motivated and educated population of Mexicali. Furthermore, many clients often find that neither of these solutions fits perfectly with their business needs, so CaliBaja can tailor a program that can suit any manufacturing situation.
Partnering with CaliBaja has several distinct advantages over not only international production but also other maquiladoras in Mexico. First, because we are located next to the U.S.-Mexico border, our clients have more direct control and oversight into their production process, with no time difference commonly experienced during trans-Pacific manufacturing. Furthermore, our facilities are serviced by major rail lines, roads, deep water shipping ports, and airports that can distribute products throughout America and the world. Mexicali is also a prime location for manufacturing, as other border locations such as Tijuana lack both the infrastructure and workforce to properly staff a sophisticated manufacturing program.
The good news is that we are not starting from scratch. This first office is right down the street from the California campus of PADT’s largest and oldest customer. We also have over one hundred customers who have used PADT for simulation services, training, rapid prototyping, and product development, and we will be reaching out to them shortly to start building our local network even further. And then, our new employees who we will hire locally will be contacting their network as well.
Before the end of the summer we hope to have a grand opening event, as well as several seminars that will continue through the end of the year. If you live in the area and want to be invited, visit here to register as someone who want to be on the California contact list.
This blog and social media will be used to post our progress. The entire sales and technical team is looking forward to meeting everyone in the area in the coming months.
If you have any questions or suggestions for us, please contact us. Our standard number 480.813.4884 works for all of our offices.
Below is a copy of the press release, or you can view the “official” version here.