The recent explosion of interest in 3D printing has been fascinating to engineers like myself that have been using what we call Additive Manufacturing as a standard tool for over two decades. It is easy to dismiss the interest of the general public and the media as hype and trendiness. But doing so would be a mistake. It is a big deal, but not for the reasons that most people think. “Why is 3D Printing Such a Big Deal” explains what the real power is behind 3D Printing.