Phoenix Business Journal: Why medical startups should not focus on patients

It sounds counterintuitive, but it is one of those positions where you sometimes have take a different path to end up where you should. I  “Why medical startups should not focus on patients” in order to in the end, deliver better products and better outcome to their patients. I’ve observed too many good ideas fail because the creators are not paying attention to the people who will pay for and deploy the solution.