It is official. We just got a letter from the US Patent and Trademark Office that “We Make Innovation Work” is now a registered trademark for PADT.
Here it is for the first time with the special r-in-a-circle:
We Make Innovation Work®
This new slogan for PADT was born out of being involved in applying for a couple of industry awards in 2011, doing a bunch of networking events, and starting the design of the new web site. All at once I was being asked what it is we do and what makes us different. Actually, I found the original email I sent when the idea for changing the slogan popped into my head, sent to Brenda at Newhouse Studios early in the design process:
And there it was born. We used it in the acceptance speech for a couple of awards we won that year and then started using it on our literature. Hopefully it will serve us as well as “We Bring Dimension to Your Ideas” did for the first 10 or so years of PADT.
A big thanks to all of our customers out there who pay us to do what we truly enjoy doing and giving us the opportunity to, well – “make innovation work” for them.