Phoenix Business Journal: Marketing Gold, “It’s not about the Nail,” and Vagueness

Busy times here at PADT, so three articles have gone out in the Phoenix Business Journal that we have not highlighted here on the Blog.  Without further comment, here are the last three articles published:

Marketing Gold

A lot of effort can go into marketing a technology company, and every once in a while you hit marketing gold, and you see real revenue from your efforts. Revenue you would not have otherwise seen. Over the years, when we have hit gold, we executed on the “2 key steps to achieving marketing gold.”

“It’s not about the Nail”

A few weeks back, my post in this guest blog was a bit of a rant about how frustrated I get when people just say, “it sucks” and they do not give details on what is wrong or offer a solution. The problem is, I was wrong. I explore why I was wrong in “Sometimes it is not about the nail” and explore a video meme that had a big impact on me.

Vagueness

Customers can be vague. Due to no fault of their own, they are vague about what they want and how they want it. For a technology company like PADT, it can be a real problem. “Get comfortable with customer vagueness” takes a look at how we deal with the reality of finding certainty when things just are not defined yet.